Using Social Media for Personal Branding As an entrepreneur, you are the face of your business. You want everybody to see you as a serious professional, which means developing a personal brand around your company or start-ups. We live in a world where the lines between our professional and personal lives are very blurred. But that does not mean you should be all work and no play, especially on social media. Today we are connected to our friends and colleagues on Facebook. We have peers adding us on Linkedin and clients following us on Instagram. It is okay to mix our personal and professional life on social media because people can see the real you. It makes them feel close to you and makes it easier to establish trust and an authentic relationship. It is essential to brand yourself on social media for establishing and maintaining relevancy among your target…